It's time to reexamine your top line. This tiny but significant parcel of real estate in your email message can help tilt the balance in your favor when readers are zipping through their inboxes, looking for which messages to open and which to delete. You need to juice up the top line in your efforts to optimize your email message and make it stand out from the crowd, because email users manage their email much differently than they did even a couple of years ago. Click to Continue.