Stefan Pollard

Employment History:

EmailLabs, Inc.

(6/06 – Present) Menlo Park, CA

Director of Consulting Services

Responsible for consulting with clients on email marketing programs, training on industry best practices, and advising on strategy to increase clients’ ROI. Provide consistent thought leadership platform through newsletter columns, whitepapers and speaking engagements and building out the resource center into the premiere source of email best practice content.

Achievements:

* Developed and packaged consulting programs
* Continuous training for internal staff (sales and account management) on industry changes
* Recognized industry expert with recurring columns, interviews, newsletters, and speaking engagements

Habeas, Inc.

(10/04 – 4/06) Mountain View, CA

Sr. Account Manager

Primary point of contact for Habeas customers, maintaining a professional engagement throughout the customer lifecycle. Run the Habeas Business Process Review and Accreditation processes. Lead customers through the Activation process, which includes engagement with customer marketing, operations and technical contacts as well as Habeas Customer Support, including ISP mediation for customers. Analyze customer email practices and provide best practice consulting services to improve e-marketing programs, focusing on improved delivery.

Achievements:

* Assisted in the creation of core products: Business Process Reviews and Accreditation Summary Reports
* Developed consulting packages for clients improving registration processes, and email best practices
* Streamlined activation process for new customers increasing revenue recognition
* Feedback and testing to improve UI for customer portal
* Provide business direction and feedback for UI improvements and design changes
* Act as Marketing Product Manager to develop and drive requirements for future product upgrades

E-LOAN, Inc (Nasdaq: EELN)

(12/01 – 10/04) Dublin, CA

Promotions and Email Specialist

Responsible for managing the Responsys ESP relationship for the purpose of direct email marketing to E-LOAN’s house list. Develop and manage marketing programs for CRM and Cross-sell opportunities with the company business goals of generating revenue transactions. Manage email campaign operations and landing pages, from design to execution, track and analyze results in a “test and learn” environment for email across all business units.

Achievements:

* Continuously develop email programs to increase conversion for products across all business units.
* Responsible for design and execution of email marketing programs consisting of 10 million messages per quarter – generating 14,000 new applications per quarter across all business units.
* Develop CRM programs to improve communication between loan consultants and clients for purpose of increasing conversions.
* Act as Project Manager, interfacing with cross-functional departments including Creative Services, Engineering, Database, and Product Marketing.
* Build and deploy Customer Satisfaction Surveys through the Responsys ESP.

CYBERGOLD, Inc (Nasdaq: MYPT)

(5/00 - 8/01) Oakland, CA

Director of Email Services

Promoted from Senior Campaign Manager. Responsible for managing the Cybergold email direct marketing program, a Top 50 Web property and leading Internet direct marketing and incentives company. Developed, coordinated, and executed over 500 direct targeted and mass, email promotions and newsletters for clients including Disney, Sprint, American Express, eBay, NBCi, Doubleday, and many others. Managed marketing programs to combine the client's goals of member acquisition, retention or product sales with the company business goals of generating revenue transactions.

Achievements:

* Developed, designed and executed custom segmented and mass email campaigns for clients to improve member experience and transactions associated with email campaigns.
* Developed and implemented new HTML email designs and templates.
* Oversaw product messaging to ensure company strategy and brand identity were maintained.
* Completed peak monthly email volume of 45 campaigns and over 90 million emails in September 2000.
* Developed programs to improve member retention, increased member response rates and reduced member un-subscribe rates.
* Lead cross-functional team in the testing of various HTML and Text layouts to improve response rates through email campaigns.
* Consulted and trained sales force on design of email campaigns, incentives, and promotions.

CYBERGOLD, Inc (Nasdaq: CGLD)

(12/99 - 5/00) Oakland, CA

Senior Campaign Manager

Promoted from Email Program Producer. Responsible for continued development and improvements in Cybergold's targeted email marketing program, a leading Internet direct marketing and incentives company with over 11 million members, acquired by MyPoints in April 2000.

Achievements:

* Improved member experience through the use of coded URL's. Also improved tracking and reporting. Reduced the number of steps required to perform transactions and reduced drop-off rates by approximately 50% for email campaigns.
* Instituted clickable text for AOL members, increased click-through rates by approx 10%.
* Developed QA process for HTML email campaigns.
* Segmented the database to provide better targeting capabilities for incentive offers, improved member experience and response rates by providing relevant offers to interested members.

Email Program Producer

(8/99 - 12/99)

Entered company in start-up phase and continued through successful IPO. Responsible for defining and implementing marketing requirements and programs to drive revenue from fees through email campaigns, and increase transaction revenue related to email services.

Achievements:

* Developed and managed work flow systems for improved scheduling, tracking and reporting of email marketing program performance metrics, including response rates and revenue generation.
* Developed email products to increase offerings for the sales force and drive revenues from email campaigns.
* Lead teams to streamline the production process over cross-functional departments to increase the number of campaigns that could be delivered for clients thereby increasing total transactions and gross revenue.

LUCKY STORES, Inc

(8/98 - 8/99) San Leandro, CA

Marketing Analyst

While attaining MBA, promoted from Grocery Department Manager. Managed relationships with outside vendors to set up distribution of products for 179 stores in Northern California related to advertised meat items. Responsible for category sales analysis, tracking and reporting for marketing programs.

LUCKY STORES, Inc
(6/85 – 8/98) Walnut Creek, CA
Worked at multiple retail locations. Began career as a bagger, promoted through grocery apprenticeship to journeyman clerk, promoted to closing department manager, promoted to Grocery Department Manager.

Education:

Masters of Business Administration, Computer Information Systems

California State University, Hayward Jun - 1999

Bachelor of Science in Business Administration, Marketing

California State University, Hayward Aug - 1990

Email Marketing Thought Leadership:

* Editor of “The Intevation Report”, EmailLabs multi award winning newsletter on email marketing.
* Columnist on email delivery for the ClickZ network http://www.clickz.com/experts/em_mkt/email_delivery
* Presented on email marketing topics at: Marketing Sherpa Email Summit, Mediapost Email Insider Summit, ClickZ Specifics, Inbox 07, and others
* Organization memberships with DMA-EEC, ESPC, MAAWG

Personal Characteristics:

Highly organized self-starter with the ability to work independently or lead teams of individuals for program success. Successful at managing multiple activities simultaneously with thoroughness and precision in a cross-functional environment. Strong customer service focus that builds lasting relationships. Detail oriented with a strong commitment for achieving results and maintaining deadlines. Strong written and verbal communication skills, including group presentations. Flexible and positive attitude with a passion for making the work environment fun.